Thursday, August 5, 2010

Web Lawyer: Morrie’s doodling lesson for your business

Morrie Yohai just passed away at age 90. He invented Cheez Doodles.

Here’s a key lesson to learn from Morrie.

He didn’t create Cheez Doodles from scratch. Instead, he took an existing successful product (rippled corn chips) and modified it.

As your Web lawyer will tell you, you don’t have to invent something from scratch. More often than not, improving upon an existing product or se

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