Tuesday, November 30, 2010

How you can avoid Starbucks’ mistake

As an Internet Attorney, I know that when you’re putting together joint ventures for your online business, it’s important to consider your long-term interests.

Here’s a costly brick-and-mortar biz example from Starbucks on what not to do.

Several years ago, Starbucks wanted to distribute its coffee in grocery stores and other places beyond its cafes. Because Kraft already had the distr

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