Tuesday, January 11, 2011

Office Of Fair Trading Wants You To Disclose More

Like the US Federal Trade Commission (FTC), the UK’s Office of Fair Trading is taking the stance now that you should disclose you’re being compensated (as an affiliate, celebrity, or otherwise) when promoting goods and services online. As an Internet attorney, it isn’t surprising to see government agencies adopt this view.

The goal is to make sure the readers of what you write understand

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