Brand Hijacking: Using Your Competitor's Name In Google AdWords

[caption id="attachment_3059" align="alignleft" width="145" caption="Should brand hijacking be allowed in PPC campaigns?"][/caption]

What’s happening with Brand Hijacking?
Many have become both aware and concerned that Google AdWords and other pay-per-click (PCC) allows advertisers to take advantage of the names and identities of their competitors through brand hijacking.

For

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