Friday, July 9, 2010

Internet Attorney: Beware of the psychic octopus in your business

There’s a German zoo that has a psychic octopus.

The octopus correctly predicts the winners of World Cup games, including the results of every game played by the German national team. And people are gambling based on these predictions.

Ridiculous? Absolutely.

As an Internet attorney, I see Internet marketers employing the same absurd concepts to their businesses. Instead of betting on an octopus’ predictions, they believe the unproven claims of a ‘guru’ on how to succeed.

Pro

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