Yes, many Internet marketers should be scared about the way they do business now because the U.S. Federal Trade Commission (FTC) has new guidelines going into effect on December 1, 2009 concerning endorsements and testimonials. There are even some online marketers going into retirement or moving their businesses offshore hoping to escape the FTC's wrath. That's my take as a Website attorney if the FTC enforces the new guidelines.
If you're doing nothing in response to the FTC new guidelines,
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